Schuler Marketing Know How Roland Schuler
Export Marketing Know How
   






Market analysis
Test market
Rep-Office
Distribution
Workshop

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Creating a correct and relevant information basis

 

I Workshop Information Management

Which are the relevant information? In which quality?

 

II Rough market overview

Market volume and legal situation (e.g. duties, laws etc.)

Activities of the competitors

Price level

Success factors in the market (Unique Selling Proposition)

Which are the needs of our target groups?

Is there a need of adaptation of our global strategy?

 

III Detailed market analysis (Input for the Market Strategie)

Market structure

Market segments/Needs/Positioning

Market trends

Distribution channels

Competitors

 

IV Workshop Marketing Strategie

Development of a viable strategy