Export Marketing Know How
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Roland Schuler Export Marketing Know How |
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Marketing- Workshops: Information Management - Marketing Strategy A detailed preparation of a marketing project makes 50 % of the future success; the workshops we regularly organise prove to be an ideal instrument for the project kick off. Building up and broadening markets; seeking for new opportunities in existing markets - since I work with local partners, I am in a position to carry through such projects both in Switzerland and abroad An objective view is essential to building up markets and developing new outlets. It opens the path to new solutions and inspires successful campaigns. Organising and carrying out market research and analysis (...the correct and relevant information...) Once the objectives have been clarified, systematic and usable information concering the target markets can be collected. Continuous market observation (monitoring) Markets change almost daily - out-of-date information is misleading. It pays to keep up-to-date! Development of a viable strategy The information obtained is only useful when the evaluation and strategy are organised. Action plans e.g. organisation of test sales, building up of a distribution network at home and abroad, support concepts for agents, distributors etc. Whether a strategy works can only be judged when it is put into action. One of the key factors is a well established sales and distribution organisation ...and last but not least, I can pass on my know-how to your team so that they can continue successully after the projet is finished...
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